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- The FIAT brand will have a display area on the beach allowing more than 500,000 attendees to experience FIAT brand vehicles
- The FIAT brand portfolio will include the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking, the Fiat 500 1957 edition and the all-electric Fiat 500e
- Activation will include GIF booth, interactive window shopping display and Jones Soda sampling
- The all-new Fiat 500X crossover makes its Vans US Open of Surfing debut and, back by popular demand, will be the brand's water-bound FIAT-skis and the special Fiat 500L "Vans" design concept car
July 21, 2015 , Auburn Hills, Mich. - FIAT Brand North America is teaming up with Vans US Open of Surfing for the third year, July 25 - August 2 in Huntington Beach, California. As part of the activation, the FIAT brand will display a stand that allows attendees to interact with the full FIAT portfolio, including the all-new 2016 Fiat 500X crossover, the high-performance Fiat 500 Abarth Cabrio, the four-door 500L Urbana Trekking model, the Fiat 500 1957 edition and the all-electric Fiat 500e. The display will also include the special Fiat 500L design concept inspired by Vans, which was created exclusively for last summer's event. Vans vice president Steve Van Doren will be on the sand, barbequing for beach-goers with the special Fiat 500 grill.